Applying the brand

TxDOT provides approved brand templates to help employees and contractors create consistent, compliant materials quickly and efficiently. Always start with an official template when one is available.

Brand templates are available on the TxDOT’s intranet. Contractors may request templates from their TxDOT point of contact.

Brand templates are the the easiest way to stay brand aligned. Templates are also built to meet accessibility requirements. 

Templates are flexible frameworks, not fixed, one-size-only documents. You’re encouraged to tailor the content within the template, but not alter the logo, colors, fonts, or page layout.

• Content: Edit or add text, sections, and pages so you can say everything your audience needs to know.
• Arrangement of content: Reorder or duplicate content in the template (like text boxes, images, callouts, and icons) keeping their built-in fonts, colors, sizes, and spacing.
  
• Images: Use photos if they meet TxDOT's photography guidelines.
• Icons and graphics: Use editorial icons. Additional graphics or icons must adhere to brand guidelines.
• Length: Extend a template to fit your content (example, a one-page fact sheet becomes a two-page fact sheet) with the layout, fonts, colors, and spacing unchanged.

• TxDOT logo: Don’t change the TxDOT logo design, color, proportions, and placement on the page.
• Brand colors and brand fonts: Use fonts and colors included in the template.
• Page layout: Margins, columns, and the position of the header and footer.
• Visual styling: Don’t add drop shadows, or special effects, gradients, clip art, or non-brand elements.

• Self-serve access let’s you create most materials when you need them
• Ensures brand accuracy and consistency across all TxDOT communications
• Reduces time to completion and is faster than starting from scratch
• Supports accessibility
• Protects TxDOT’s brand integrity

If a template is not available for your need, or if you’re unsure which template to use, contact Creative Services for guidance.