Applying the brand
Brand Guidelines
Consistent and clear communication improves TxDOT’s brand by building trust. To aid in this, Creative Services maintains templates for a variety of communications materials including:
- Business cards
- Letterhead
- Memos
- Newsletters
- Presentations
- Virtual backgrounds
- Public involvement templates
- Reports and manuals
- Email signatures, and more
Best practices for applying the brand
- Follow typography best practices.
- Follow logo use guidelines.
- Use approved TxDOT color palettes.
- Use approved brand templates.
- The red line is a supporting element for anchoring or dividing content areas.
- Do NOT use clip art graphics.
Brand templates
Employees can access brand templates from the organization's intranet.
Vendors should request brand templates from their TxDOT point of contact.
Sample designs
![](/content/dam/images/abstract/txdot-white-logo-on-blue-900x600.png)
Looking for logo guidelines?
The TxDOT logo guidelines covers logo versions, colors, clear space, and more.
Logo guidelines