Applying the brand
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Applying the brand

Consistent and clear communication improves TxDOT’s brand by building trust. To aid in this, Creative Services maintains templates for a variety of communications materials including: 

  • Business cards 
  • Letterhead 
  • Memos 
  • Newsletters 
  • Presentations
  • Virtual backgrounds
  • Public involvement templates 
  • Reports and manuals
  • Email signatures, and more 

Best practices for applying the brand

  • Follow typography best practices.
  • Follow logo use guidelines.
  • Use approved TxDOT color palettes
  • Use approved brand templates.
  • The red line is a supporting element for anchoring or dividing content areas.
  • Do NOT use clip art graphics.

Brand templates

Employees can access brand templates from the organization's intranet. 

Vendors should request brand templates from their TxDOT point of contact.

Sample designs

Looking for logo guidelines?

The TxDOT logo guidelines covers logo versions, colors, clear space, and more.

Logo guidelines