Typography and fonts
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Typography and fonts

Typography is an important part of TxDOTs visual identity. Use the approved fonts or font alternatives to ensure communications materials align with the brand.

The preferred typeface for all TxDOT communications is Franklin Gothic.

Franklin Gothic Book font weight is typically used for body copy text.

Franklin Gothic Demi font weight is used for headlines, titles, subheadings and/or callout text.

Getting font licenses

Fonts are applications which require licenses and must be purchased in order to use them.

Licenses for Franklin Gothic may be purchased from MyFonts or FontShop.

Font alternatives

Arial and Source Sans Pro are approved alternatives when Franklin Gothic is unavailable. Arial is included on most Windows computers. Source Sans Pro is available for free from Google fonts.