Typography and fonts

Visual identity

Typography is an important part of TxDOT’s visual identity. Below is information for the official TxDOT brand fonts.

Best practices

Follow these best practices to improvereadability of your content for digital and print.

Use upper and lower case for headlines.
Use different sizes and weights to create content hierarchy.
Set body content 16 to 20 pixels for digital or 8 to 12 points print.
Set content line lenghts between 50 – 75 character for digital and 45 – 90 characters for print.
Use TxDOT blue or black for headlines.
Use fonts listed below.

Don't use all caps for two (2) lines or more.
Don't use TxDOT red for written content.
Don't add a dropshadow to content.
Don't squish or stretch written content.
Don't use fonts that aren't listed below.
Don't use colors that aren't listed in TxDOT brand guidelines

Approved brand fonts

Only use the approved brand fonts listed below. The primary typeface/font for communications is IBM Plex Sans. It has two versions, regular and condensed, which provide a range of weights.

IBM Plex Regular

IBM Plex Condensed

Font alternative

When IBM Plex Sans is unavailable, use Verdana. Verdana is native to Windows and MacOS.

Important: All TxDOT brand templates are built using Verdana and do not require installation of IBM Plex Sans.

Getting brand fonts

IBM Plex Sans and IBM Plex Sans Condensed are available for free from Google fonts.

Accessibility best practices

Color contrast between text and background colors should be 4.5:1.
Content must be 8 points in size or larger.
Body content line spacing must be 1.5 times the font size.
Content must not rely on color alone to communicate information.
Use clear and direct language and avoid jargon.
Consistently use typographic styles for headings and body content.