Editorial icons
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Editorial icons

Visual identity

Editorial icons are custom-designed illustrations that add a unique and distinctive touch to a user interface. They enhance visual storytelling and branding, often used to represent subjects, concepts or themes in a more expressive manner. These icons can help create a memorable and engaging user experience by adding personality and flair to the design.

Blue and white icon of car and bicycle on road with cloud and airplane

Best practices

  • Use when images are unavailable and reference icons aren't appropriate. 
  • When content is distinctive (ex. Traffic Cameras, Computer Server, etc.)
  • Use IBM Plex Sans for a characters such as dollar signs.
  • Don't use in place of reference icons.
  • Don't use when an image would better communicate the content.
  • Don't use when content is hard to illustrate.

Specifications

Editorial icons are designed larger for use in print and digital communications.

  • Created at 1024 x 1024 px (large size for non-digital use)
  • Production files exported at 48 x 48 px
  • Rounded corners should be 64 px
  • Set stroke weights to 32 pt
  • Use Colors: TxDOT Primary Blue & Light Gray
  • Set RGB color space for production files

Colors

Primary Blue
HEX: #0056a9
CMYK: 100 / 69 / 0 / 0