Editorial icons
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Editorial icons

Visual identity

Editorial icons are custom-designed illustrations that add a unique and distinctive touch to a user interface. They enhance visual storytelling and branding, often used to represent subjects, concepts or themes in a more expressive manner. These icons can help create a memorable and engaging user experience by adding personality and flair to the design.

Blue and white icon of car and bicycle on road with cloud and airplane

Specifications

Editorial icons are designed larger for use in print and digital communications.

  • Created at 1024 x 1024 px (large size for non-digital use)
  • Production files exported at 48 x 48 px
  • Rounded corners should be 40 px
  • Set stroke weights to 30pt
  • Use Colors: TxDOT Primary Blue & Light Gray
  • Set RGB color space for production files

Best practices

  • Use when images are unavailable and reference icons aren't appropriate. 
  • When content is distinctive (ex. Traffic Cameras, Computer Server, etc.)
  • Use IBM Plex Sans for a characters such as dollar signs.
  • Don't use in place of reference icons.
  • Don't use when an image would better communicate the content.
  • Don't use when content is hard to illustrate.