Editorial icons
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Editorial icons

Blue and white icon of car and bicycle on road with cloud and airplane

Editorial icons are custom illustrations that support a consistent and recognizable brand presence while supporting visual storytelling. They represent concepts and themes in expressive ways, helping users quickly scan, understand, and engage with content.

Access editorial icons

  • Editorial icons are preloaded into TxDOT.gov and the intranet's digital file repository, simply search for "icon".
  • Vendors should request the files from their TxDOT point of contact.
  • If you need a custom editorial icon, submit a request to Creative Services Brand & Design team. 

Editorial icon specifications

Follow these guidelines to ensure editorial icons maintain a consistent, brand-aligned visual style:

  • Artboard size: 1024 × 1024 pixels
  • Corner radius: 64 pixels
  • Stroke weight: 32 points
  • Color palette: TxDOT primary blue, light gray, and white (see details below)
  • Color mode: RGB for digital use; CMYK for print
  • Typography: Use brand font IBM Plex Sans; limit text to symbols or single characters (e.g., $)
  • Grid system: Use a 32 by 32 visual grid for visual alignment consistency
  • Alignment: Snap shapes and strokes to the grid
Blue and gray computer screen icon with a grid overlay.
Editorial icon template example with 32 by 32 visual grid

Production prep for web use

To prepare editorial icons for web use, follow these steps:

  • Check the Digital Asset Management (DAM) system before uploading to see if the icon already exists
  • Convert strokes to shapes to ensure consistent rendering
  • Merge same-color graphics into single paths for reduced file size (example below)
  • Name shape path/layers by color for CSS styling:
    • Name blue shape path "icon-color-1"
    • Name light gray shape path "icon-color-2"
    • Name white shape path "icon-color-3"
    • SVG code for each color shape or path should include the above layer name as an ID (e.g., <path id="icon-color-1">)
Line art shapes of a stop watch and circle with a dollar sign. The shapes are referred to as live or not 'what you see is what you get.'
Editorial icon with live shapes
Line art shapes of a stop watch and circle with a dollar sign. The shapes are referred to as 'what you see is what you get.'
Editorial icon with merged shapes

Icon colors

Primary Blue
HEX: #0056a9
CMYK: 100 / 69 / 0 / 0

Light Gray
HEX: #dadee5
CMYK: 13 / 8 / 5 / 0

White
HEX: #FFFFFF
CMYK: 0 / 0 / 0 / 0

Icon use best practices

  • Use editorial icons when:
    • Images aren’t available and reference-style icons don’t fit the context
    • The subject is distinctive or conceptual, such as Traffic Cameras, Computer Servers, or other unique content types
  • Editorial icons visually convey complex ideas in a simple, consistent way, reinforcing brand identity and enhancing the overall user experience.
  • Use descriptive titles and filenames that reflect the icon’s content like computer-screen-displaying-data-icon.svg.
  • Don't use when an image would better communicate the content.
  • Don't use when content is hard to illustrate.
  • Don't include context in file names like 2025-progress-report-innovation-icon.svg