Colors

Visual identity

Primary color palette

TxDOT brand colors are one of the best tools to ensure visual alignment with the brand. Use these colors to ensure consistency across digital and print materials.

Blue

HEX: #0056a9
RGB: 0 / 86 / 169
CMYK: 100 / 69 / 0 / 0
Pantone Print: PMSc 2388, PMSu 2196
Pantone Fabric: PMS 19-4053 TCX
Color token: Blue 50

White

HEX: #ffffff
RGB: 255 / 255 / 255
CMYK: 0 / 0 / 0 / 0
Color token: Gray 0

Red

HEX: #d90d0d
RGB: 217 / 13 / 13
CMYK: 9 / 100 / 100 / 2
Pantone: 3546
Color token: Red 50

For digital products that align with the digital design system, see the Color page for detailed color tokens, palettes, and usage guidelines.

Color proportion

The consistent use of color is important when when creating branded TxDOT materials. Below are two options illustrating the amount of each color a branded item should have, using the colors from the primary color palette. View brand samples to see color proportion in use.

Color proportion option 1

Primary color 60% blue
Secondary color 30% white
Accent color 10% red

Color proportion option 2

Primary color 60% white
Secondary color 30% blue
Accent color 10% red

Secondary color palette

Blue is TxDOT’s primary color and an integral part of our brand. A secondary color palette was developed to support the wide variety of communication and brand needs. The secondary color palette was carefully selected to work with the primary color palette.

Best practices:

Use secondary colors as accents to the primary palette, not a dominant color.
Use one secondary color, if needed, in addition to the primary color palette.
For data visualizations or GIS maps, use color palettes available on the TxDOT's Tableau Community of Practice internal site.