Colors
Visual identity
Primary color palette
Our brand colors embody our mission, vision and values. Combined with the TxDOT logo, our brand colors unify our communications materials.
Consistent use of our brand colors strengthens awareness about the scope of TxDOT’s work and its positive impact.
Blue 1
HEX: #14375a
RGB: 20 / 55 / 90
CMYK: 100 / 80 / 40 / 30
Pantone: 7694
Blue 2
HEX: #396aa2
RGB: 57 / 106 / 162
CMYK: 75 / 45 / 0 / 20
Orange 1
HEX: #cc7b29
RGB: 204 / 123 / 41
CMYK: 17 / 58 / 100 / 3
Pantone: #7565
Orange 2
HEX: #f68b1f
RGB: 246 / 139 / 31
CMYK: 0 / 55 / 99 / 0
Light Gray
HEX: #eceded
RGB: 236 / 237 / 237
CMYK: 6 / 4 / 4 / 0
Secondary color palette
Our secondary colors may be used sparingly to complement the primary palette. The secondary palette is subordinate to the brand colors and is available for use when there is a need to highlight, contrast or otherwise enhance a design.
Green
HEX: #207f74
RGB: 32 / 127 / 116
CMYK: 84 / 31 / 58 / 10
Warm Gray
HEX: #7d7477
RGB: 125 / 116 / 119
CMYK: 0 / 7 / 5 / 51
Cool Gray
HEX: #C3C2CE
RGB: 195 / 194 / 206
CMYK: 0 / 7 / 5 / 51
Gradients
Blue 1 & Blue 2
Blue 1 & Green
