Sub-logos
Visual identity
A scalable identity system was created for sub-logos for consistent and reinforces TxDOT’s brand. This system is for use by districts, divisions, programs, plans, and other official organizational units.
Only official TxDOT organizational units like districts, divisions, and approved programs are permitted to have sub-logos. Informal teams, committees, or ad hoc groups are not eligible for sub-logos. As of May 1, 2024, all sub-logos will use the new identity system.
Custom graphics, like icons, badges, or other visuals, are not permitted as replacements for or imitations of the official TxDOT logo or sub-logo.
An official sub-logo is permitted as an alternative to the primary TxDOT logo.
To request a sub-logo, please submit request to Creative Service’s Brand, Design & User Experience section.
Example sub-logos
Use requirements
Sub-logo heights vary depending on the unit name so minimum width are used instead of minimum height.
- Minimum sub-logo width is 209 pixels for digital and 2.9 inches for print.
- Apply clear space proportionally based on diagram.
- Follow production and unapproved use guidelines.
Sub-logo creation
Only Creative Services (within the Communications Division) is permitted to create sub-logos.