TxDOT logo small use
Visual identity
When logo size must be reduced below the required minimums for the vertical and horizontal logo, use the TxDOT icon (flying T) paired with “TxDOT” in plain text, in approved brand fonts. This approach preserves brand recognition while ensuring legibility at small sizes. The examples shown on this page are for illustrative purposes and not prescribed lockups. The TxDOT icon is available for download on TxDOT’s intranet.
Guidelines
- Make sure the TxDOT icon has the required clear space between the icon and text (see diagram above).
- Align the text baseline and cap height with the baseline and cap height of the icon (see diagram above).
- Use brand approved fonts.
Avoid these mistakes
- Don’t use the horizontal or vertical logo below their required minimum sizes.
- Don’t alter or modify any TxDOT logo to fit into a small space.
- Don’t use unapproved fonts or create custom logo lock ups.
Exceptions
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Personal Protective Equipment (PPE) and safety campaigns (e.g. Don’t Mess with Texas, Drive like a Texan, etc.) are permitted to use the TxDOT logo at smaller sizes. Consult with the Creative Services in the Communications Division for approval.
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Creative Services is the sole organizational unit authorized to develop special-use versions of the TxDOT logo.
Horizontal layout
The TxDOT icon (flying T) can be placed next to text. See visual example below.
Vertical layout
The TxDOT icon (flying T) can be placed above text. See visual example below.