Transportation plays an important role in every aspect of the Texas economy, so it is important for all of our communications to reflect TxDOT’s role as a national and global transportation leader.
These guidelines ensure TxDOT communications are branded in a cohesive, consistent manner and provide clear guidelines for use of the TxDOT visual identity. Communications materials created by or for TxDOT must comply with the TxDOT Brand Guidelines. Creative Services is responsible for designing and branding TxDOT’s communications.
Communications materials created by vendors/contractors on behalf of TxDOT must be reviewed and approved by Creative Services prior to publication. Ownership of these materials and properties resides with TxDOT. Communications materials include but are not limited to:
- Event collateral
- Printed materials
- Websites/web pages
These guidelines ensure TxDOT communications are branded in a cohesive, consistent manner and provide clear guidelines for use of the TxDOT visual identity.
Printing and distribution
TxDOT Creative Services works with the Support Services Division (the Digital Print Center and the TxDOT Print Shop) to coordinate printing and distribution of communication materials.
Ownership of content
Communications materials developed for TxDOT belongs to TxDOT as specified in formal contracts prior to beginning work.
TxDOT adheres to accessibility standards including all digital and print communications materials including but not limited to:
For more information, see the Accessibility Policy.
Rights and use
All artwork not obtained through Creative Services (including illustrations, photography and design elements) must have written permission/licensing to be used. (Emailed permission is acceptable.)
Before selecting an image, ask yourself:
- Does this image feel natural, as if it were taken somewhere other than a studio?
- Is this image full-color and free of any alteration?
- Is the image resolution high enough?
- Does the image feel unique; not like a stock photo?
- If present, is the TxDOT logo clearly visible and legible?
- Is the background free of unsightly clutter?