Don't Mess With Texas®
Texas Department of Transportation
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Don't Mess with Texas® Logo

Thirty-two years after the Texas Department of Transportation launched its “Don’t mess with Texas” anti-litter campaign the spirited call-to-action is still going strong.

Small Trash, Big Mess

In Texas each year, nearly half a billion pieces of visible litter still pile up along state-maintained highways. Seventy percent of this litter is small trash like napkins, cigarette butts and fast food wrappers. In 2015, litter cleanup efforts cost $32 million. Violators can face fines starting at $500.

The Stars of Texas
In 1986, legendary Texas blues guitarist Stevie Ray Vaughan helped launch TxDOT’s inaugural “Don’t mess with Texas” campaign. Since then, Texas celebrities like George Strait, Willie Nelson and Erykah Badu have lent their voices and support. The newest generation of “Don’t mess with Texas” celebrities includes Lukas Nelson, the Eli Young Band and Grupo Fantasma. And to close out 2016, our newest PSA features the Texas Legend, Earl Campbell.


  • Going the Extra Mile (PC, Mac)

Change Your Desktop Recycle Bin Icons

Darrel the Barrel


  • Matthew McConaughey PSA (YouTube)
  • George Strait PSA (English, Español)
  • Song Search Winner: Whitney K. Lane (:30)
  • Song Search Winner: Papi Chulo (:30)
  • Randy Rogers PSA (:30)
  • Las Fenix PSA (:30)
  • Texas Legends: Earl Campbell PSA (:15 / :30)
  • Don't mess with Texas and Adopt a Beach (:30)
  • Jeff Austin III Don't mess with Texas (:15)
  • Adopt a Beach (English, Español)
  • Lukas Nelson PSA (:30)
  • B-roll (beauty shots, litter, cleanup)
  • Campaign Ad Archive

Media Center



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