Texas Travel Leads
Skip to main content

Texas Travel Leads

In addition to being a portal to facilitate travel literature orders, the Texas Travel Leads system is a database cooperatively owned by TxDOT and the Office of the Governor, Economic Development and Tourism. It consists of names and addresses of individuals who have requested Texas travel information through internet requests from the state agency tourism sites, Travel Texas and Texas Highways, reader service cards, and letter mail. These sources collect important information about individuals, such as what type of vacation activities they are interested in and which Texas cities or regions they plan to visit.

The Travel Leads website allows the Texas travel industry to query the contents of the database to find individuals matching a specific target market. Get started by following these steps:

  1. Go to Texas Travel Leads 
  2. Click ‘Register New User’
  3. Once registered, TxDOT will set you up in the system.

Once your registration has been verified, you may begin searching for individuals that match your specific target market. 

Texas Travel Leads allows powerful queries by:

  • User-defined date range.
  • Individual’s home city, state, zip code, and country.
  • Texas cities or regions the individual plans to visit.
  • Activities that interest the individual.

For each individual matching your query, you will receive the following data:

  • Name.
  • Complete address.
  • Code identifying cities or regions individual plans to visit.
  • Code identifying activities in which individual is interested.
  • Code identifying how individual requested information.
  • Code identifying advertising that prompted individual to request information.

You can download your query result file and print labels or send mailings promoting your destination. Using the Texas Travel Leads website is free to the Texas travel industry. Begin contacting those individuals who have already expressed an interest in Texas travel—and make the most of your marketing dollars!

Lakena Cooks - Ancillary Publications Coordinator