Pedestrian Safety Campaign
Pedestrian deaths are continuing to rise in Texas and now account for nearly one in five of all traffic fatalities. In 2020, there were 4,852 crashes involving pedestrians in our state, resulting in 1,211 serious injuries and 731 deaths, a nine percent increase in pedestrian fatalities over the previous year.
The top factors contributing to traffic crashes in Texas involving pedestrians are:
- Pedestrians failing to yield the right-of-way to vehicles
- Driver inattention
- Drivers failing to yield the right-of-way to pedestrians
- Speeding
Pedestrians are among the most vulnerable road users because they aren’t equipped with protective equipment such as airbags, seat belts, and bumpers. All of us share a responsibility to follow the rules of the road and bring the number of pedestrian fatalities to zero. TxDOT offers the safety tips below to prevent a deadly encounter.
For drivers:
- Yield the right-of-way to pedestrians, especially when turning
- Stop for pedestrians at crosswalks
- Be cautious when passing stopped buses or other vehicles
- Avoid distractions and put your phone away
For pedestrians:
- Cross the street only at intersections or crosswalks. Look left, right, then left again before crossing
- Make eye contact with drivers before crossing. Don’t assume drivers see you
- Obey all traffic and crosswalk signals
- Use the sidewalk. If there is not one, walk on the left side of the road facing oncoming traffic
- When walking, put away electronic devices that take your eyes and ears off the road
Video
TV and Radio
- You vs. You - Pedestrian (English, Español)
- You vs. You - Driver (English, Español)
- "Tired Faces" TV PSA (English, Español)
- Airbags Radio PSA (English, Español)
- Body Shop Radio PSA (English, Español)
- Walk Safe - Info Card
- Poster - Crosswalk
- Poster - Walk Signals
- Airbags Billboard (English, Español)
- Body Shop Billboard
- Airbags Poster (English and Español)
- Body Shop Poster (English and Español)
- Info Card (English and Español)
- Flipbook