Pedestrian Safety Campaign
Pedestrian deaths are continuing to rise in Texas and now account for one in five of all traffic fatalities. In 2021, there were 5,370 crashes involving pedestrians in our state, resulting in 843 deaths, a 15 percent increase in pedestrian fatalities over the previous year. Another 1,467 people were seriously injured.
The top factors contributing to traffic crashes in Texas involving pedestrians are:
- Pedestrians failing to yield the right-of-way to vehicles.
- Drivers failing to yield the right-of-way to pedestrians.
- Driver inattention.
- Speeding.
Pedestrians are among the most vulnerable road users because they aren’t equipped with protective equipment such as airbags, seat belts, and bumpers. All of us share a responsibility to follow the rules of the road and bring the number of pedestrian fatalities to zero. TxDOT offers the safety tips below to prevent a deadly encounter.
For pedestrians
- Cross the street only at intersections or crosswalks. Look left, right, then left again before crossing.
- Make eye contact with drivers before crossing. Don’t assume drivers see you.
- Obey all traffic and crosswalk signals.
- Use the sidewalk. If there is not one, walk on the left side of the road facing oncoming traffic.
- When walking, put away electronic devices that take your eyes and ears off the road.
For drivers
- Stop and yield for pedestrians at crosswalks.
- When turning, yield the right of way to pedestrians.
- Be cautious when passing stopped buses or other vehicles.
- Pay attention and put your phone away, so you’re always prepared if pedestrians enter your path.
- Follow the posted speed limit and drive to conditions.
Downloads
TV and radio
- You vs. You - Pedestrian
(English, Español) - You vs. You - Driver
(English, Español) - "Tired Faces" TV PSA
(English, Español) - Airbags Radio PSA
(English, Español) - Body Shop Radio PSA
(English, Español) - "Mr. Rhodes – Pedestrian” TV
(English, Español) - “Mr. Rhodes – Driver” TV
(English, Español) - “Mr. Rhodes – Pedestrian” Radio
(English, Español) - “Mr. Rhodes – Driver” Radio
(English, Español) - Pedestrian PSA
(English, Español)
- Info Card - Mr. Rhodes
(English and Español) - Info Card - Walk Smart
(English and Español)
- Poster - Stop for People in Crosswalks
(English and Español)
- Poster - Wait for the Walk Signal
(English and Español) - Billboard – Stop for People in Crosswalks
(English, Español) - Billboard – Wait for the Walk Signal
(English, Español) - Transit Ad – Stop for People in Crosswalks
(English, Español) - Transit Ad – No Sidewalk?
(English, Español) - Billboard - Airbags
(English, Español) - Billboard - Body Shop
(English) - Poster - Airbags
(English and Español) - Poster - Body shop
(English and Español) - Info card - Airbags
(English and Español) - Flipbook (English and Español)
- Mr. Rhodes posters
(English and Español) - Poster - Own Up
(English) - Push Card - Own Up
(English and Español) - Billboard – Use Crosswalks
(English, Español) - Billboard – Watch for Pedestrians
(English, Español)