The TxDOT branding and logo are critical to the organization’s identity. The correct wordmark or written identity for the Department is either “Texas Department of Transportation” or “TxDOT.” As with other acronyms presented throughout the document, define TxDOT upon first reference. Never capitalize all letters in the Department acronym (“TXDOT”).

The official TxDOT logo has three layout options, vertical, horizontal, or icon. The vertical logo option is shown in

Figure 17-4

. Alteration of the logo—including disproportionate resizing, modifying logo colors, symbols, or fonts, adding effects to the logo, or deviating from one of the three layout options— is prohibited. The logo is intended to be incorporated in internal and external materials, including reports.

The preferred font is Verdana. Verdana Bold can be used for headlines, titles, subheadings, and callouts, and Verdana can be used for standard body copy (text). Preferred fonts are shown in

Figure 17-5

.

For more information on TxDOT branding guidelines, see

Appendix R, Section 4 – External References (Reference 1).