Countermeasure Selection

In selecting countermeasures, both the target audience and the target area must be clearly identified (see the following examples).
Example Target Audiences and Target Areas
Target Audiences:
Target Areas:
Impaired drivers
northeast quadrant of city
Speeding motorists
a specific segment of the roadway during nighttime, on weekends, or during daylight hours
Unbuckled vehicle occupants.
jurisdiction-wide.
Countermeasures should be such that a “reasonable person” would believe they would produce effective results and should relate directly to the problem identification and community assessment addressed in the problem statement.