Traffic generators that meet the guidelines and have proper nouns such as “Ford Park” often hint at commercial signing. In this case the Ford Motor Company purchased the rights for the name of the facility, an entertainment center with various attractions. In these cases, TxDOT signs for the official name, regardless of its apparent commercial implication. On the other hand, a message such as “Sponsored by Ford Motor Company” would be deemed as advertising and would not be permitted under the standard set forth in Chapter 1A in of the TMUTCD: “Traffic control devices or their supports shall not bear any advertising message or any other message that is not related to traffic control.”