7.2.2 Develop Goals and Objectives
Prior to starting any corridor planning process, it is important to develop a set of goals and objectives that serve as guidelines throughout the corridor planning process. Goals and objectives are helpful when trying to decide between alternatives. They aid in selecting the alternative that best aligns with the needs of the client.
When developing goals and objectives, it is important to ask key questions such as,
what are the issues the study is trying to solve?
Answering open-ended questions helps develop goals and objectives and establishes an overall vision for the project. Examples of potential goals and objectives of a corridor study include:- Improving multimodal mobility for passenger vehicles, commercial vehicles, railroad, transit, aviation, maritime, and bike/pedestrians;
- Improving safety for vulnerable users such as pedestrians and bicyclists; and
- Managing access to provide safety improvements
The goals and objectives set for a corridor planning project are developed and refined based on input from various stakeholders. At first, goals and objectives can be set by the Steering Committee. These goals may be introduced at a public meeting to get input and make sure they align with the interests of other stakeholders and the public. The goals will be updated accordingly, so both the stakeholders 7-5 2024 | Traffic and Safety Analysis Procedures Manual and Steering Committee are working toward the same outcome.
Goals and objectives are recommended to be set in a clear and concise manner. Avoid general statements such as “Improve mobility and safety through this corridor”; rather, use more specific statements such as “Achieve a safe multimodal mobility environment consistent with road to zero principles”. Measurable goals are recommended when performing traffic and safety analysis. Compare each corridor planning alternative to determine how each alternative meets the performance measures for each goal.