1.2.2 Rural Context
These are areas with the lowest development density, few houses or structures, and usually large setbacks. The extent and expansive view of the natural landscape is dominant and takes precedence over the perceived scale of the highway as shown in
. Since speeds are higher, the forms, colors, and textures tend to blur. To draw attention to design features along rural roads, the designer must provide a dramatic contrast:
- Utilize colors that contrast with the background, creating the greatest impact;
- Implement forms that break the horizon line/tree line, drawing visual interest; and
- Plant material massing and density to reinforce view sight lines.

Figure 1-3: Rural Context