Thirty-two years after the Texas Department of Transportation launched its “Don’t mess with Texas” anti-litter campaign the spirited call-to-action is still going strong.
Small Trash, Big Mess
In Texas each year, nearly half a billion pieces of visible litter still pile up along state-maintained highways. Seventy percent of this litter is small trash like napkins, cigarette butts and fast food wrappers. In 2015, litter cleanup efforts cost $32 million. Violators can face fines starting at $500.
The Stars of Texas
In 1986, legendary Texas blues guitarist Stevie Ray Vaughan helped launch TxDOT’s inaugural “Don’t mess with Texas” campaign. Since then, Texas celebrities like George Strait, Willie Nelson and Erykah Badu have lent their voices and support. The newest generation of “Don’t mess with Texas” celebrities includes Lukas Nelson, the Eli Young Band and Grupo Fantasma. And to close out 2016, our newest PSA features the Texas Legend, Earl Campbell.