TxDOT Austin Urges Pedestrians to “Stay Alive, Don’t Cross I-35”

Contact: Diann Hodges

Phone: (512) 832-7027

Date: Feb. 14, 2019

AUSTIN — In an effort to reduce pedestrian fatalities along I-35 in Austin, the Texas Department of Transportation is taking the message “Stay Alive, Don’t Cross I-35” to both businesses and the interstate itself. TxDOT’s Austin District launched Phase II of the Be Safe Be Seen pedestrian initiative with new no pedestrian crossing signs on both the frontage roads and mainlane center-line barriers.

“Crossing a busy interstate that has a posted speed of 60 to 70 mph is not just dangerous, it’s deadly,” said Terry McCoy, TxDOT Austin District Engineer. “By painting the no crossing symbol directly on the barrier, we hope to alert pedestrians before they make the fatal decision to step onto the highway.” A total of 26 signs have been installed along I-35 near 51st Street as part of the pilot program.

In addition to the new signs, TxDOT is also providing local businesses with window clings and table tents that include the message “Stay Alive, Don’t Cross I-35.” These items are available for any businesses along I-35 that wish to participate in the program.

“Valentine’s Day is a day to show those you love how much you care, and we want to do the same for our friends and neighbors who travel on foot in Austin,” McCoy said. “There are safe ways for pedestrians to cross I-35, including the new 51st Street interchange, which has a dedicated foot and bike path.”

The Be Safe Be Seen pedestrian safety initiative was launched in November 2017 to improve safety along I-35 and other high-traffic pedestrian areas, as well as construction zones. The program includes reflective backpacks, educational safety videos and handouts. To date, TxDOT has distributed more than 8,000 reflective bags. 

TxDOT has partnered with state lawmakers, the Austin Police Department, the Department of Public Safety, business groups, schools and homeless advocates to spread the Be Safe Be Seen message throughout Austin. 


The Texas Department of Transportation is responsible for maintaining 80,000 miles of road and for supporting aviation, rail, and public transportation across the state. Through collaboration and leadership, we deliver a safe, reliable, and integrated transportation system that enables the movement of people and goods.  Find out more at TxDOT.gov. "Like" us on Facebook and follow us on Twitter.

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