The Texas Department of Transportation is partnering with the Governors Highway Safety Association (GHSA), Lyft, Silver Eagle Distributers Houston, LLC and the Harris County District Attorney’s Office to offer 3000 $10 Lyft discount codes for this New Year’s Eve. Enter code RIDESAFEHOU20 in the Lyft app to receive the credit.
Matt DeLeon, Traffic Safety Specialist- Houston District, TxDOT
Police Chief Art Acevedo, Houston Police Department
Katie Alexander, Law Enforcement Liaison, Texas Municipal Police Association
Vicki Powers, Communications Specialist, Houston Recovery Center
Sean Teare, Chief of the Vehicular Crimes Division, Harris County District Attorney’s Office
Harris County consistently holds the highest number of alcohol-related crash fatalities in Texas and one of the highest in the United States from 2014 to present. In 2019, Harris County had 121 fatalities in crashes involving an alcohol-impaired driver (BAC = .08+). Seeing this trend, we have invested in new partnerships and innovative approaches to bring these needless fatalities down.
In 2019, our Houston Traffic Safety Coalition partnered with Lyft and raised $30,000 to provide 3,000 $10 discount codes to Harris County for New Year’s Eve along with promoting additional initiatives such as no parking meter enforcement by the City of Houston, AAA’s Tipsy Tow Program and Metro’s Free Rides. Through this two-day campaign, 1,957 out of 3,000 discount codes were redeemed (65%) and curated 31 media hits across all the major Houston-area news outlets. Seeing these efforts, we were awarded a grant through the GHSA and Lyft to again support our local sober ride campaign to help prevent impaired driving this holiday season.
This is the first year Texas has been awarded this grant which is funded by Lyft and administered by GHSA to provide a combination of cash grants and ride credits that can be used toward discounts on Lyft fares. The goal of the program encourages individuals who consume alcohol and other impairing substances to use rideshare services, rather than put themselves and others at risk on the road.
The program is even more critical this year, as recently released National Highway Traffic Safety Administration (NHTSA) data for the first half of 2020 found that while traffic volume was down significantly, motor vehicle fatalities did not fall at similar rates. Drivers who were on the road during this period were also more likely to engage in risky behaviors such as speeding, drunk driving and not buckling up. NHTSA examined fatal and serious injury data collected at five trauma centers during this same time period and found more than half of drivers tested positive for at least one active drug, including alcohol, marijuana or opioids.
For Harris County residents to receive the $10 discount code, they can enter code RIDESAFEHOU20 in the Lyft app to receive the credit.
For more information on the sober ride campaign, please contact Matthew DeLeon, Traffic Safety Specialist for TxDOT.