TxDOT Houston Sober Ride Campaign
TxDOT is partnering with Lyft and the Harris County District Attorney’s Office to offer $30 Lyft ride credits to Harris County valid through Sept. 13, 2021. Enter code RIDESAFEHOU21 in the Lyft app to receive the credit.
Harris County consistently holds the highest number of alcohol-related crash fatalities in Texas and one of the highest in the United States from 2014 to present. In 2019, Harris County had 121 fatalities in crashes involving an alcohol-impaired driver (BAC = .08+). Seeing this trend, we have invested in new partnerships and innovative approaches to bring these needless fatalities down.
This is the first year we have consistently provided Lyft credits for multiple holidays. The goal of the program encourages individuals who consume alcohol and other impairing substances to use rideshare services, rather than put themselves and others at risk on the road. “Avoid the struggle of driving, trying to find a parking spot, and parking fees. Just let a Lyft ride make it easy for you to have a fun and safe night” said Matthew DeLeon, TxDOT Behavior Traffic Safety.
The program is even more critical this year, as recently released National Highway Traffic Safety Administration data for the first half of 2020 found that while traffic volume was down significantly, motor vehicle fatalities did not fall at similar rates. Drivers who were on the road during this period were also more likely to engage in risky behaviors such as speeding, drunk driving and not buckling up. NHTSA examined fatal and serious injury data collected at five trauma centers during this same time period and found more than half of drivers tested positive for at least one active drug, including alcohol, marijuana or opioids.
For Harris County residents to receive the $20 ride credit, they can enter code 21RIDESAFEHOU in the Lyft app to receive the credit.
For more information on the sober ride campaign, please contact Matthew DeLeon, Traffic Safety Specialist for TxDOT.