Because TxDOT spends millions of dollars on pavement markings each year, markings should be looked upon as a manageable asset. Pavement marking management can be viewed simply as a method of managing resources to optimize the cost-effectiveness of a pavement marking program. Pavement marking management is based largely on retroreflectivity performance over time. If used correctly, pavement marking management provides a comprehensive approach to designing, constructing, maintaining, and rehabilitating pavement markings in the most cost-effective manner.