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Buckle Up Your Child.
Our annual “Buckle Up Your
Child” campaign encourages
parents, grandparents and caregivers to secure children in the appropriate
child safety seat. This year’s initiative places special emphasis on keeping
children up to 8 years old in booster seats and preventing them from using safety belts too early.
We are using outdoor billboards that read, “Older Kids Need a Boost,
too. Use a Booster Seat” and in Spanish, “Los asientos elevadores. Seguridad
para niños mayores.”
The safety campaign includes television and radio spots,
which ran from February 12-25. The campaign was conducted in coordination with National Child Passenger Safety Week,
which ran from February 11-17.
Campaign Components
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Date |
Title |
Format |
|
English |
Spanish |
|
Feb. 12-25 |
In Their Own Words/ Buckle Up: 30 sec. |
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Feb. 12-25 |
In Their Own Words/ Buckle Up: 10 sec. |
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Feb. 12-25 |
Goldilocks Radio Spot: 60 sec. |
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Feb. 12-25 |
When I Grow Up Radio Spot 30 sec. |
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Feb. 12-25 |
Birthday Radio Spot: 60 sec. |
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Feb. 12-25 |
Heroes Radio Spot: 60 sec. |
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Feb. 12-25 |
Booster Seat Billboard |
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Feb. 12-25 |
Campaign Fact Sheet |
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