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In July, we launched an aggressive new campaign: "You Hold the Key."
The goal of this campaign is to emphasize the potentially serious consequences
of leaving your keys in your car. The Numbers Don't Lie Last year in Texas, car thieves stole nearly 100,000 vehicles, and in
almost
half of those crimes, they had an accomplice – the vehicle owner. It is
estimated that 50,000 stolen vehicles in the state had the owner’s keys left in
them.
Vehicle theft is often a “gateway” crime, meaning it leads to other, more
serious crimes like drug smuggling and the buying and selling of weapons. In
fact, in 2006 a
stolen vehicle from Houston was shipped overseas to be used as
a car bomb. Leaving Keys in Vehicle is Illegal Yes, that's right. Not
only is it illegal to leave your keys in your unattended vehicle, but if your
vehicle is stolen with the keys in it, your insurance company may not cover your
loss. Campaign Ads To drive the point home, we have developed
the following commercials to remind you that you have a choice:
- You can leave your keys and lose your car, or
- you can take your keys and keep your car.
| Radio Commercials
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Television Commercials
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